Put another way: Don't just be the change, mass-produce it. We need, through brilliant innovations, bold enterprise and political willpower, to make sustainability an obligatory and universal characteristic of our society, not an ethical choice. We need to remake the systems in which live. We need to redesign civilization.

Within 3 minutes you can request that a real paper greeting card is sent to someone hurting anywhere in the world!... There is no charge to you or to the person the card is sent to. We pay for the postage and the greeting cards. These are not e-greetings, these are real paper greeting cards mailed at our expense with a first-class stamp.

Greening up the world