"If you want to make a major change in your life, start consuming less and producing more."

The newest trend is “green.” But consumers who think they can help improve the environment should be as careful as a snack-craving depressive when it comes to their purchasing decisions and avoid relying on labels. Not everything called “green” is going to do much for the environment, according to a report issued this week by a marketing firm, TerraChoice Environmental Marketing (terrachoice.com).

There is a term buzzing around now identifying a new type of consumer. They are called ‘Cultural Creatives’ or ‘Lo-has-ians’