A company’s practices and strategies should change continually; its core ideology should not. Core ideology defines a company’s timeless character. It’s the glue that holds the enterprise together even when everything else is up for grabs. Core ideology is something you discover—by looking inside. It’s not something you can invent, much less fake.

Wanna know a secret? We were bought by Gaiam precisely because our vision is also THEIR vision: the growth of a Gaia community that will be the start of what they've called a new 'transformation economy.'

Gaiam’s mission is to provide choices that foster a sense of belonging to a healthy and conscious community that can make a difference in the world.

The following Code of Ethics has been adopted by, and is applicable to, all of Gaiam's employees, officers and directors. Any waivers of the Code of Ethics must be approved, in advance, by our full Board of Directors. Any amendments or waivers from this Code of Ethics that apply to our executive officers and directors will be posted in this section of our corporate website.

The New-Paradigm Writings of Sol Luckman

Given the recent tremendous growth of Second Life, I thought it might be of benefit to describe, as best I can, the mission of Linden Lab.

Our Mission Builder exercise can help to add focus, direction, and a sense of purpose to your daily decisions. The wizard will take you step-by-step through the process of creating a unique, personalized Mission Statement to guide your life.